Trans/plant/portation

The book tour is an endangered species, part of the soon-to-be archaic practice of publishers in getting publicity for top- and mid-list authors when their latest books hit the market. I remember book tours from the bookstore perspective, because I was once a book buyer and I coordinated readings up in Syracuse, New York. Stephen King, impeccably nice. Oliver Stone, not so nice. Mollie Katzen had lots of culinary tips, William Bennet was reserved, and Donna Shalala had a great booming laugh. For each of these events we ordered 30, 40, 75 copies of their tomes, and the lines stretched out of the store and into the student life building atrium. We’d put extra people on shift and listen to the cash registers ring with sales. It was something of an assembly line: customers waiting, picking up books, paying for books, getting books signed, out the door. A signing could last one or two hours before the interest petered out. We tried not to frown when people arrived with their own books or with books that had been released years earlier, because the authors were sure glad to see everyone. Some of the authors had requests up front or in their contracts that we had to fulfill, things like having sparkling water, or having a rival’s books tucked out of sight, and of course, of course, we were more than happy to oblige them.

When I do a reading, I count it as lucky if the store remembers I’m showing up that night. One reading had me and a few friends standing nervously on the sidewalk, the store dark and empty of staff, while I called my publicist. We were saved from reading on the street or walking away in sorrow when a random car with three store employees drove by us, wheeled around, and opened up the building. By the time I started reading in the quickly rearranged room, 15 people had shown up. Read More…