Tag Archives: marketing

Online Presence the Sane Way

Once upon a time, I worked as an evaluator of information systems, which apparently nobody thinks are important in Walla Walla, but which trust me, they sorely need. The usable Web sites are few and far between around here, even for well funded organizations and businesses. But I digress. I bring up information design when talking about online presence because both of them, for me at least, start with the same set of questions.

What am I trying to accomplish? Who is my audience? What is my product or service? Read More…

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