Tag Archives: fatphobia

Shady Slimming

Jon Stewart made some hay this week over the redesign of the Quaker Oats Man, one of the first trademarked images in the United States, created in 1877. What redesign, you ask? Well, he’s been slimmed down and reverse aged, looking leaner and younger than he ever has before. See for yourself:

Notable about the size-down is the way in which the marketers discuss the changes. “Five pounds thinner,” they say of the rework. How does one determine such things for a non-person who has only ever been depicted from the neck up? Is an exact figure predicated on the years of photoshopping done to fashion models? A flimsy guesstimate? Read More…

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